Goodbye, Twilio
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on underAs of this week and after almost four years, I'm not a Twilio employee anymore. I'm writing this while I work through a range of conflicting emotions, and try to adapt to new daily routines without Twilio in my life. Before you jump to conclusions let me clarify that I have not been laid off. The decision to leave the company was mine alone.
When I joined Twilio in 2019, this is how the company presented itself to the world, as seen through the famous billboard on the 101 freeway in San Francisco:
The three words in this billboard are possibly one of the best marketing campaigns of all times (I'm not the only one who thinks so). With such a simple message, Twilio established itself as a company for and by developers. Even though I never lived in San Francisco, I visited for work and pleasure countless times, and have always considered the Twilio billboard a welcoming landmark as I drove from the airport to the city. When I eventually joined Twilio, it was a dream come true for me.